packaging

1. The business of packing (synset 101105693)
   "his business is packaging for transport"
   is a type of: business, business enterprise, commercial enterprise - the activity of providing goods and services involving financial and commercial and industrial aspects
   subtypes:

   • meat packing, meat-packing business, meatpacking - wholesale packaging of meat for future sale (including slaughtering and processing and distribution to retailers)
   • unitisation, unitization - the act of packaging cargo into unit loads
2. A message issued in behalf of some product or cause or idea or person or institution (synset 107261731)
   "the packaging of new ideas"
   is a type of: content, message, subject matter, substance - what a communication that is about something is about
   subtypes:

   • buildup - highly favorable publicity and praise
   • pr, public relations - a promotion intended to create goodwill for a person or institution
   • blurb, endorsement, indorsement - a promotional statement (as found on the dust jackets of books)
   • ballyhoo, hoopla, hype, plug - blatant or sensational promotion
   • pitch, sales pitch, sales talk - promotion by means of an argument and demonstration
   • ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
   • sales promotion - promotion that supplements or coordinates advertising
   is a part of: marketing - the commercial processes involved in promoting and selling and distributing a product or service
   same as: promo, promotion, promotional material, publicity
3. Material used to make packages (synset 103877202)
   is a type of: material - things needed for doing or making something
   subtypes: blister pack, bubble pack - packaging in which a product is sealed between a cardboard backing and clear plastic cover

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