Nouns denoting goals

compulsion
an urge to do or say something that might be better left undone or unsaid
 
motivator
a positive motivational influence
 
urge
an instinctive motive
 
reason
a rational motive for a belief or action
 
possession
a mania restricted to one thing or idea
 
provocation
something that incites or provokes; a means of arousing or stirring to action
 
irrational impulse
a strong spontaneous and irrational motivation
 
Christ Within
a divine presence believed by Quakers to enlighten and guide the soul
 
conscience
motivation deriving logically from ethical or moral principles that govern a person's thoughts and actions
 
kleptomania
an irresistible impulse to steal in the absence of any economic motive
 
occasion
reason
 
cathexis
(psychoanalysis) the libidinal energy invested in some idea or person or object
 
sense of duty
a motivating awareness of ethical responsibility
 
why
the cause or intention underlying an action or situation, especially in the phrase `the whys and wherefores'
 
pyromania
an uncontrollable desire to set fire to things
 
irrational motive
a motivation that is inconsistent with reason or logic
 
voice of conscience
an inner voice that judges your behavior
 
signal
any incitement to action
 
dynamic
an efficient incentive
 
disincentive
a negative motivational influence
 
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